Branding / Retail
FIX is the retail chain of convenience stores predominately attached to Caltex gas stations. They specialise in fast moving consumer products.
The project was to create a dynamic and engaging brand, which extended from the stores Caltex origins, but had its own unique look and feel. The new brand was applied to all aspects of the store including exterior, interior, carwash, directional signage and point of sale collateral.
The challenge was to create a brand that was not only adaptable in terms of the size, location and layout of each store, but also was the most cost effective solution.
GRDG managed not only the conceptual design of this project, but also the brand application in the rollout of over 120 stores nationwide.